Advertising’s Elusive Economic Rationale: Public Policy and Taxation

Advertising and its effects have been debated for well over a century. In the last few decades a generally sceptical view of the benefits of advertising has been overturned by a series of academic advances in economics that detail a variety of ways in which advertising may affect the economy and society. Ciaran Driver (School of Finance and Management) ) pursues research on capital investment, innovation, corporate governance, and economic policy. Recent projects include a study of UK dividend behaviour; and South African business survey forecasts. He co-authored with Paul Temple The Unbalanced Economy, Palgrave-Macmillan (2014). A book on corporate governance (ed. with Grahame Thompson) will be published by OUP in 2018.

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Image courtesy of the interviewee


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