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Who is the winner in an industry of innovation?

When Two Wrongs Make a Right

Valuing intrinsic and instrumental preferences for privacy

The entrepreneurship marketing environment

The Effects of Free Sample Promotions on Incremental Brand Sales

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Reality, realism, measurement, and C-OAR-SE

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Pandemic Aftershock

Netnography and a summative content analysis approach to market research

Models of Franchising for Social Enterprise

Managing Adversity: Brands and COVID-19

Knowledge creation in complex inter-organizational arrangements

Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Internal market orientation, interdepartmental relationships and market performance

How Brands Acquire Cultural Meaning

Does travel desire influence COVID-19 vaccination intentions?

Design elements in product packaging

COVID vaccine and generation Z – a study of factors influencing adoption

Contract Length Determination in the B2B Service Industry

Consumers’ motivations for adopting a vegan diet

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Children’s Real-time Exposure to Alcohol Marketing

Children’s exposure to alcohol marketing within supermarkets

Business relationships in the industrial network literature

Arousal enhances herding tendencies when decision making

Advertising and the Marketplace

Adopting self-service technology to do more with less

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