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Research Methods for Business Students


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Faculti's Media Literacy Toolkit helps viewers critically engage with academic insights by analyzing the research context, identifying perspectives, and encouraging thoughtful evaluation.

Critical Questions to Consider

  • What assumptions does the research make?
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  • What are the limitations of the research method?

Bias and Perspective Awareness

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Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. Mark NK Saunders is Professor of Business Research Methods and currently Director of Postgraduate Research Programmes.

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Image courtesy of interviewee. November 28, 2017

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