Strategic Marketing in Hospitality Management
Hospitality is the business of managing hotels, food service, travel & tourism, entertainment, and people.
Christopher Muller, Ph.D. is a leading academic expert in the field of corporate/chain restaurant management. His research has focused on multi-unit restaurant brand management; chain restaurant organization development and growth; and the training of multi-unit managers.
Most recently he served as the Dean and chief academic and administrative officer for Boston University’s School of Hospitality Administration, one of the leading undergraduate programs in hospitality management education in the United States.