The Effects of Free Sample Promotions on Incremental Brand Sales
Kapil Bawa is a Professor of Marketing at the Zicklin School of Business, Baruch College, CUNY
To watch this video, Subscribe or Upgrade here or recommend Faculti to your librarian here.
Already a Faculti member? Sign in here
Request a Trial
Call UK on +44 (0) 203 318 2241
Call USA on +1 857 239 0762
Email us here.
