When Two Wrongs Make a Right

The success of new incongruent products hinges largely on whether consumers can efficiently make sense of the product. Kyle Murray discusses how marketers can strategically incorporate enablers in product design to help consumers make sense of an extremely incongruent feature. Image courtesy of Kyle Murray.

Image courtesy of interviewee. June 1, 2021

Log-in or Sign-up to Faculti
Currently viewing this subject insight as a guest. You have insight(s) remaining for this month.

Leave a Reply

Your email address will not be published. Required fields are marked *

Copyright © Faculti Media Limited 2013 - 2024. All rights reserved.