Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Embed Cite Participate Recommend

Garrett A. Johnson discusses consumer privacy choice in the context of online display advertising, where advertisers track consumers’ browsing to improve ad targeting.

Read the Study

Image courtesy of interviewee

Log-in or Sign-up to Faculti
Currently viewing as guest. You have insight(s) remaining for this month.

Leave a Reply

Your email address will not be published.

Copyright © Faculti Media Limited 2023. All rights reserved.
Recommend Faculti to your librarian

Thousands of engaging insights, delivered at the world's leading institutions. 
Librarians welcome and value students, faculty and staff recommendations, and we aim to facilitate these suggestions in an impactful way.

error: