Framing, new social identity and long-term loyalty

Elisa Orofino discusses the role of the radical non-violent Islamist group Hizb ut-Tahrir in retaining long-term member loyalty. More specifically, this study explores Hizb ut-Tahrir’s framing of the group and the creation of a deep-rooted social identity that fosters loyalty and long-term membership among its associates. Image courtesy of Elisa Orofino.

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