Alan Shaw discusses the application of a passive summative content analysis method to Netnography and how it can be used in marketing research. Image courtesy of Alan Shaw.
Image courtesy of interviewee. October 1, 2021
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· Tools Cite EmbedAlan Shaw discusses the application of a passive summative content analysis method to Netnography and how it can be used in marketing research. Image courtesy of Alan Shaw.
Image courtesy of interviewee. October 1, 2021