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Persuading Customers to Buy Early

Key Question Being Explored in This Insight:

Ramandeep Randhawa discusses a pricing and information provisioning game between a better informed seller (such as a retailer) and its customers

Institution: University of Southern California

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Ramandeep Randhawa discusses a pricing and information provisioning game between a better informed seller (such as a retailer) and its customers. The seller is (ex-post) better informed about product availability and can choose how to communicate this information to the customers. Randhawa suggests that public information provisioning in which the firm sends the same information to all customers has limited value. Image courtesy of Ramandeep Randhawa.

Study

Image courtesy of interviewee. April 21, 2021

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