Interview Advice

Our team of Faculti journalists undertake interviews across Europe, Northern America, Asia and Australia. 

The Faculti Audience

The Faculti audience is predominantly the global higher education, academic and research community, undergraduates through to leading academics, however also beyond the academic community Faculti has many professional users with partners such as hospitals and schools eg. in the UK the National Health Service (NHS) and other ancillary professionals such as Policy organisations, Think Tanks, Design, Architecture, Engineering and technical organisations and many others worldwide.

Our audience metrics show that there is a clear correlation between interviews watched/listened to and those studying, researching or working in that field. So we always suggest, “What does your specific-subject audience need to hear?” Once the strategy is centred on the needs of the audience, that provides the framework for what needs to be said. If it doesn’t address that audience need, it may be extraneous.

Production Process

Production Running time (approx 20 minutes)

a. Interview type and booking confirmed and interview questions sent in advance from our editors.

b. On time/day of shoot, the Faculti Journalist calls you and outlines process again briefly. Sometimes our journalists are on camera, sometimes they are not due to the busy nature of our team.

c. To help structure and guide your interview, and also to help editors in post-production, the Faculti journalist will again ask the questions. Our journalists are trained journalists and do follow up at times if the interviewee doesn’t speak direct to the question, but the Faculti Interviewer will not be in final cut.

d. Photo headshot requested from our office, but we always appreciate if you are able to send us one across.

e. Unedited interview enters post-production process

f. Follow up email includes links to the interview for your viewing and/or listening pleasure.

Four simple steps to a great Faculti interview

A key part to the interview and the communication of your work is that we do not want to lose the academic weight of the piece. So please do not feel you need to dumb the work down. A good place to start is to ask yourself the question: Are my responses short and accessible? Based on the 3000+ figures we have covered so far and both researcher and audience feedback, we have some tips…

1. Timing and pace: Try to keep responses to each question between 3-5 minutes.

2. Keep it simple, but not too simple so as not to lose the academic weight of the piece.

3. Try not to look down throughout interview too much and do try and face the camera, although referring to notes on camera is fine. Moving in and out of the depth of field from either the camera or the audio headset can cause issues with the image and/or sound as can swinging on chairs, tapping jewellery on tables/cups, or background noise. Busy backdrops can be distracting. Lets aim for a quiet backdrop. Do drop a little note on your office door highlighting that you may be out of touch for 20 minutes if possible.

4. Pop ups can sometimes cause sounds that are hard to untangle from your audio, we politely ask if this does occur can we just interject within the interview and ask to start that part again.

Other than that our editors are brilliant so please dont worry, its really enjoyable….

“Working with Faculti was a pleasure. The videographer was talented and well-informed, and the interview was painless – even pleasant. The Faculti staff quickly prepared and presented the video clip on the Faculti website, and did an excellent job with it. I have received nothing but compliments about the video, and look forward to working with Faculti again”. Jeffry Frieden, Harvard University

Due to the COVID-19 pandemic, we are now also conducting audio and video interviews online.


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