Interview Advice

The Process

(30 minute process = 20 minute interview after editing)

  1. Welcomes and Journalist outlines process again.
  2. Journalist checks framing, lighting and audio.
  3. Journalist will ask the questions one by one to structure the interview, to inject pace and to keep the process on track. Our journalists make notes throughout for the editors and do follow up at times if needed.
  4. Interview recorded and sent to editors.
  5. Post production team get in touch about next steps and the editing process.

Our Researchers and Journalists

All our journalists are trained professional journalists, most of them undertake the research for the paper they interview but this is not always the case due to the volume of interviews we now do annually.

Most of our journalists have interviewed 2000-3000 policy makers, practitioners and academics each and have therefore read everyone of those underlying articles to undertake the interview. Most days the journalists are in between 12 and 16 interviews daily, sometimes two an hour, they may have interviewed a policy maker at the European Union in the morning and then a Consultant Cardiologist on the west coast of America in the evening. They are always keen to listen and best support you.

Our Office Staff and Editorial team

We also have a team of office managers to support with covering the logistics of 8000 interviews across the world and editors to make sure the academic is presented entirely as is with no bias. We put a lot of effort into ensuring we are well prepared for you.

Our Audience

Originally the global higher education, academic and research community, the audience now includes professional and policy organisations such as

Academic: University College London, Imperial College London, London School of Economics, Toronto, CUHK, NUS, Melbourne, Duke, UCSD, Louvain, IBA and more.

Policy/Professional: The Federal Reserve, De Nederlandsche Bank, the Bank of Korea, the National Health Service (NHS)

Framing guidance:

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Correct Framing: Head and Shoulders occupy most of the frame of the shot. Little space between top of head and top of shot.
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Incorrect Framing: Too much space between top of head and top of frame (although we love the bookcase!)

Timing, framing and sound guidance

Engaging and pacey interviews: Try to keep responses to each question between 3-5 minutes, with 4-6 questions that’s around 20 mins.

Keep it simple, but not too simple. The Faculti audience want to hear the detail, these are policy makers, researchers and professionals in the field.

Please do check your background. Video providers such as zoom allow for you to blur your background should you wish. We love a bookcase or a whiteboard! Who doesn’t?

Please do check that the camera and microphone work before the shoot (a headset is fine). Give the lens of your laptop or iPad camera a wipe to make sure the picture isn’t degraded by grease or dust – we often open laptops with our thumb on the lens.

Check that the light falls in a neutral manner on your face. Avoid direct sunlight or back lighting if you can.

Framing (see below): Ensure that the lens is more or less at head height to capture your head and shoulders.

What others have said

Olivier Blanchard, former Chief Economist IMF

A nice interview (20 minutes) on the paper on US inflation with Ben Bernanke (nice in the sense of giving me time to say things, rather than the typical 2-minute piece on the radio or tv)

Trevor Marchand, Emeritus Professor, SOAS

Faculti research insights are an invaluable resource for students and general members of the public exploring disciplines and issues. They are also important for researchers to share their ideas and thinking with broader audiences.

Jeffry Frieden, Harvard University

Working with Faculti was a pleasure. The videographer was talented and well-informed, and the interview was painless – even pleasant. The Faculti staff quickly prepared and presented the video clip on the Faculti website, and did an excellent job with it. I have received nothing but compliments about the video, and look forward to working with Faculti again

Matej Černe, University of Ljubljana

What a fun experience that was – pleasant, professional, efficient. The way research dissemination is supposed to be done.

Refet Gürkaynak, Bilkent University

Doing this was a pleasure.

British Universities Film and Video Council

Faculti’s videos are professionally made and the participants present their ideas clearly in an unadorned, simple way, largely relying on direct, to camera communication, without any other audiovisual aids. A simple idea, well executed.

How the interview is presented: The Video player

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