Interview Advice

Jeffry Frieden, Harvard University

Working with Faculti was a pleasure. The videographer was talented and well-informed, and the interview was painless – even pleasant. The Faculti staff quickly prepared and presented the video clip on the Faculti website, and did an excellent job with it. I have received nothing but compliments about the video, and look forward to working with Faculti again

Olivier Blanchard, former Chief Economist IMF

A nice interview (20 minutes) on the paper on US inflation with Ben Bernanke (nice in the sense of giving me time to say things, rather than the typical 2-minute piece on the radio or tv)

Refet Gürkaynak, Bilkent University

Doing this was a pleasure.

British Universities Film and Video Council

Faculti’s videos are professionally made and the participants present their ideas clearly in an unadorned, simple way, largely relying on direct, to camera communication, without any other audiovisual aids. A simple idea, well executed.

Key Preparation

Support Video 1: The Process

Support Video 2: The Video player

More information

Our Researchers and Journalists

Primarily the journalists are there to support and structure the interview for you. All our journalists are trained professional journalists, most of them undertake the research for the paper they interview but this is not always the case due to the volume of interviews we now do annually. We always try to match our journalist academic training with the interview subject in question. Some of our journalists have interviewed 2000-3000 academics each and have therefore read everyone of those articles to undertake the interview. Most days the journalists are in interviews between 12 and 16 interviews of academics daily, sometimes two an hour.

We also have a team of researchers to support. We put a lot of effort into ensuring we are well prepared for you.

Our Audience

Predominantly the global higher education, academic and research community, however now many professional users deliver the platform such as banks, hospitals and schools, for example University College London, Imperial College London, London School of Economics, Boston University, University of Toronto, Melbourne University, NUS Singapore, the Federal Reserve and the Bank of Korea all deliver Faculti, as does the National Health Service (NHS) to its medical and health staff.

Our audience metrics show that there is a clear correlation between those who watch interviews and those studying, researching or working in that field. So we always suggest, “What does your subject-specific audience need to hear?” If it doesn’t address that audience need, it may be extraneous.

Simple steps to a great Faculti interview (please read)

A key part to the interview and the communication of your work is that we do not want to lose the academic weight of the piece. So please do not feel you need to dumb the work down or gloss over the details. Based on the 8000+ figures we have covered so far and both researcher and audience feedback, we have some tips…

1. Engaging and pacey interviews: Try to keep responses to each question between 3-5 minutes, with 5/6 questions that’s around 20 mins.

2. Keep it simple, but not too simple. The Faculti audience want to hear the detail. We also do not agree that academics have to be ‘dumbed down’ to be accessible, its utter nonsense, we believe the 8000 interviews show that this isn’t the case and we are proud to make videos that are intelligent and engaging.

3. Please do check your background. Video providers such as zoom allow for you to blur your background should you wish. We love a bookcase or a whiteboard! Who doesn’t? But for us as long as the framing is great, its what you convey that matters. Do drop a little note on your office door highlighting that you may be out of touch for 20 minutes if possible.

4. Please do check that the camera, lighting and microphone work before the shoot (a headset is fine). Give the lens of your laptop or iPad camera a wipe to make sure the picture isn’t degraded by grease or dust – we often open laptops with our thumb on the lens.

5. Check that the light falls in a neutral manner on your face. Avoid direct sunlight or back lighting if you can.

6. Framing (see below): Ensure that the lens is more or less at head height to capture your head and shoulders. If you’re using a laptop, you might want to raise it a certain amount. Otherwise the shot can be unflattering – right up your nose! 

Other than that our editors are brilliant so please dont worry, its really enjoyable….remember 8000 figures globally have enjoyed the process, so please dont worry! 

Framing guidance:

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Correct Framing: Head and Shoulders occupy most of the frame of the shot. Little space between top of head and top of shot.
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Incorrect Framing: Too much space between top of head and top of frame (although we love the bookcase!)
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