Attention, recall, and purchase


Next in Behavioral economics

Does online news content facilitate display advertising effectiveness? Tommaso Valletti discusses an experiment in which subjects read various online news articles and are shown ads for brands next to these articles.

Read the Study

Image courtesy of interviewee. January 27, 2022

Log-in or Sign-up to Faculti
Currently viewing this subject insight as a guest. You have insight(s) remaining for this month. Login to view 8000+ figures on the platform.
Copyright © Faculti Media Limited 2013 - 2024. All rights reserved.
error: