Communal relationships, in which the giving of a benefit in response to a need for the benefit is appropriate, are distinguished from exchange relationships, in which the giving of a benefit in response to the receipt of a benefit is appropriate. Margaret Clark discusses research in which the receipt of a benefit after the person has been benefited leads to greater attraction when an exchange relationship is preferred and decreases attraction when a communal relationship is desired.

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Image courtesy of interviewee. May 12, 2023