Faculti plays a pivotal role in facilitating and enhancing knowledge exchange efforts by:
- The Faculti Audience: Faculti is trusted by millions of users worldwide, including researchers, educators, students, and professionals seeking authoritative insights. Leading universities and research institutions deliver expert content on the platform, making Faculti a premier destination for high-quality academic and professional knowledge. Beyond Academia: Faculti extends far beyond the academic world. Its expert-led interviews and research-driven discussions are used by policymakers, business leaders, legal professionals, and journalists to inform decisions, shape public discourse, and drive innovation.
- SEO & discoverability: Faculti videos are indexed in Google, often appearing alongside academic papers in search results. Studies show that content with multimedia summaries receives up to 5 times more engagement than text alone. Faculti optimizes expert interviews for search engines, ensuring that research-related videos appear in relevant search results, increasing engagement.
- Academic networking: Researchers who appear on Faculti gain greater exposure within their field, leading to more collaborative citations in related studies.
- Enhanced visibility: Faculti videos make complex research more accessible to working professionals, journalists, policymakers, and interdisciplinary scholars, leading to wider recognition and more citations.
Researcher Testimonials
A nice interview (20 minutes) on the paper on US inflation with Ben Bernanke (nice in the sense of giving me time to say things, rather than the typical 2-minute piece on the radio or tv) – Olivier Blanchard, former Chief Economist IMF
Faculti is a Public Good – Guido Neidhöfer, ZEW Mannheim
This was a nice surprise: My paper was downloaded 552 times last year….the interview I gave to Faculti back in November to talk about the paper helped… I guess the lesson is that there are many ways to ensure one’s research makes an impact – Matteo Lanzafame, Principal Economist, Asian Development Bank
Faculti is an invaluable resource for students, academics, professionals and the public exploring disciplines and issues. It is also an important platform for researchers to share their ideas and thinking with internal and broader audiences, and for universities to showcase their academic staff and research strengths – Trevor Marchand, Emeritus Professor, School of Oriental and African Studies
Had a chance to do an interview with Faculti, and what a fun experience that was – pleasant, professional, efficient. The way research dissemination is supposed to be done – Matej Černe, University of Ljubljana
Faculti is an excellent platform to articulate ideas on important policy issues. As a former Provost and Dean of Faculties at Columbia University, I was able to answer a set of questions on the challenges to our universities in the future and the policy changes I would like to see. Very professionally run – Jonathan R. Cole, John Mitchell Mason Professor of the University at Columbia University
Faculti’s videos are professionally made and the participants present their ideas clearly in an unadorned, simple way, largely relying on direct, to camera communication, without any other audiovisual aids. A simple idea, well executed – British Universities Film and Video Council
How Faculti Helps Citations Specifically
Unlike fleeting social media impressions and vanity metrics—where high engagement often fails to translate into research downloads or citations—Faculti provides meaningful academic exposure. Our structured expert interviews and search-optimized videos ensure research reaches a broader audience, a scale that rivals the cumulative exposure of multiple academic conferences or a high-impact journal publication. By transforming complex academic findings into accessible insights, Faculti maximizes citation potential and amplifies research influence across disciplines.
Researchers featured on Faculti have experienced up to a 30% increase in citations, as video-based content enhances the discoverability and engagement of their work. Studies show that research supported by multimedia receives 5x more visibility, leading to higher academic impact.
The platform
1. Disseminating Research Insights
- Large audience: Global audience: USA, UK, Canada, Australia, China, Germany, Korea, Japan and France.
- Accessible Video Content: Faculti offers over 8,000 expert-led video resources, enabling universities to share their research with a global audience.
- Examples:
- Leading researchers and policy leaders explaining complex topics Olivier Blanchard, Peterson/IMF, Noam Chomsky, MIT, Nicholas Chistakis, Yale, Alison Wolf, KCL, Howard Gardner, Harvard, Paul Ginsparg, Arxiv founder/Cornell, Lawrence Lessig, Harvard, Steven Pinker, Harvard.
- Public policy insights shared directly by and for decision-makers and the public, for example: Argia Sbordone, Federal Reserve, Jonathan Haskell, Bank of England, Lord David Willets, former UK Minister of State for Universities and Science, Ralph Ossa, World Trade Organisation, Martin Galstyan (Governor of the Central Bank of Armenia)
2. Bridging the Gap Between Academia and Practice
- Targeted Distribution: Videos and insights can reach policymakers, businesses, educators, and other stakeholders via Faculti’s platform.
- Practical Application: Content like case studies, expert interviews, and policy analysis, long form programming, explainers, podcasts, printable summaries, critical questions, media literacy tips all connects academic research to real-world challenges.
3. Enhancing Public Engagement
- Interactive Tools: The Faculti AI Panel allows users to explore definitions, critical questions, and broader research context, making academic insights accessible and engaging for a non-specialist audience.
- Multilingual Accessibility: Translations in 30 languages make content globally inclusive, extending reach to diverse communities.
10 of the top 15 QS Global universities deliver Faculti to their students and staff. Thousands of institutions are available here. View our Spotlight Institution pages below:
Indian Institute of Management
4. Supporting Impactful Learning
- Interactive Transcripts: Enable stakeholders to search for key ideas and quotes, supporting knowledge co-creation in collaborative projects.
- Embedded Content: Universities can integrate Faculti resources into their own platforms, ensuring key findings are shared with external partners.
5. Measuring Knowledge Exchange Success
- Usage Reporting: Faculti provides detailed analytics on content engagement, helping universities track how their research is being accessed and utilized.
6. Encouraging Interdisciplinary Collaboration
- Content Across Disciplines: Faculti’s range of subjects—from economics to science and the arts—supports interdisciplinary approaches to knowledge exchange.