Creative Lenses is a 4 year cross-European action research project which aims to strengthen and develop the business capacity and sustainability of European cultural and arts organisations. Funded by the Creative Europe programme of the European Union, this project brings together some of Europe’s leading arts and cultural organisations to share and distill knowledge about the current and future business models and ongoing sustainability of cultural and arts organisations. Maureen Salmon is a Senior Lecturer for the Design School at London College of Communication and Researcher for the Creative Lenses European Union project.