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This paper explores the study of individuals who do not identify as fans of a professional sport. Using a nationally representative sample of 3,496 adults, the research investigates non-fandom and identifies five distinct segments of non-fans based on their consumption and passion for professional sports. The study reveals that factors such as social contacts, experiences, access to the product, and satisfying alternatives influence the likelihood of consuming professional sports. Additionally, a simplified segmentation process consisting of four questions is presented, which maintains high accuracy in classifying non-fans.
Faculti is a research, policy and scholarship streaming platform, set up by a former school teacher, that covers 8000 academics annually across 20 subjects, across the world. The aim is to interview academics and policy makers discussing their research or analysis without any journalistic influence or bias. More here
How do you select interviews?
Team of editors across all the main disciplines select publications along a three-pronged approach: 1. Most cited and latest in each subject 2. Internal audience website data 3. Publisher Partners suggestions eg Taylor and Francis, Princeton University Press, they suggest what to cover.
Interview Process
All questions sent in advance by 4-5 days. Interview undertaken on Zoom, Webex or phone. Journalist checks for framing, lighting, sound. Journalist interviews you, asks follow-ups, retakes. Raw footage enters editing cycle.