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Advertising and the Marketplace

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Lynne Pepall discusses the role of advertising in the marketplace and how firms’ advertising strategies are informative, persuasive or add value to the product advertised Read the Book Image courtesy of interviewee. December 23, 2021

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Institution: Tufts University

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Lynne Pepall discusses the role of advertising in the marketplace and how firms’ advertising strategies are informative, persuasive or add value to the product advertised

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Image courtesy of interviewee. December 23, 2021

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