Marketing

Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

ESSEC Business School

Business Professional

Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before approaching these […]

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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Goldsmiths, University of London

Journalism & Media Professional

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures […]

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Design elements in product packaging

University of Oxford

Business Social Sciences

Charles Spence is the Head of the Crossmodal Research Laboratory at the University of Oxford. Here he presents a novel […]

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The Effects of Free Sample Promotions on Incremental Brand Sales

City University of New York

Business Professional

Kapil Bawa is a Professor of Marketing at the Zicklin School of Business, Baruch College, CUNY

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