Marketing

Children’s exposure to alcohol marketing within supermarkets

Imperial College London
Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing […]
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Children’s Real-time Exposure to Alcohol Marketing

Imperial College London
Children’s exposure to alcohol marketing is typically measured using self-report data, television viewing data or street marketing audits, which are […]
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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

ESSEC Business School
Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before approaching these […]
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Goldsmiths, University of London
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures […]
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Design elements in product packaging

University of Oxford
Charles Spence is the Head of the Crossmodal Research Laboratory at the University of Oxford. Here he presents a novel […]
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