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Marketing
Adopting self-service technology to do more with less
Employees have traditionally played a major role in the customer ‘ s service experience. Yet self-service technology (SST)…
Reality, realism, measurement, and C-OAR-SE
Nick Lee provides a balanced commentary on Rossiter’s paper “How to use C-OAR-SE to design optimal standard measures”.…
Models of Franchising for Social Enterprise
Social franchising has been utilized by social enterprises in a variety of ways, yet franchising as a marketing…
Children’s exposure to alcohol marketing within supermarkets
Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition,…
Children’s Real-time Exposure to Alcohol Marketing
Children’s exposure to alcohol marketing is typically measured using self-report data, television viewing data or street marketing audits,…
Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before…
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and…
Design elements in product packaging
Charles Spence is the Head of the Crossmodal Research Laboratory at the University of Oxford. Here he presents…
The Effects of Free Sample Promotions on Incremental Brand Sales
Kapil Bawa discusses The Effects of Free Sample Promotions on Incremental Brand Sales.