Employees have traditionally played a major role in the customer ‘ s service experience. Yet self-service technology (SST)…
University of Brighton
Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before…
ESSEC Business School
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and…
Goldsmiths, University of London
Kapil Bawa discusses The Effects of Free Sample Promotions on Incremental Brand Sales.
City University of New York