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Models of Franchising for Social Enterprise

James Cook University

Social franchising has been utilized by social enterprises in a variety of ways, yet franchising as a marketing channel structure […]

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Children’s exposure to alcohol marketing within supermarkets
Imperial College London
Business Professional

Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition, and marketing […]
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Children’s Real-time Exposure to Alcohol Marketing
Imperial College London
Business Professional

Children’s exposure to alcohol marketing is typically measured using self-report data, television viewing data or street marketing audits, which are […]
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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
ESSEC Business School
Business Professional

Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before approaching these […]
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Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Goldsmiths, University of London
Journalism & Media Professional

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures […]
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Design elements in product packaging
University of Oxford
Business Social Sciences

Charles Spence is the Head of the Crossmodal Research Laboratory at the University of Oxford. Here he presents a novel […]
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The Effects of Free Sample Promotions on Incremental Brand Sales
City University of New York
Business Professional

Kapil Bawa is a Professor of Marketing at the Zicklin School of Business, Baruch College, CUNY
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