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Valuing intrinsic and instrumental preferences for privacy

COVID vaccine and generation Z – a study of factors influencing adoption

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Advertising and the Marketplace

Netnography and a summative content analysis approach to market research

Arousal enhances herding tendencies when decision making

Business relationships in the industrial network literature

Who is the winner in an industry of innovation?

When Two Wrongs Make a Right

The entrepreneurship marketing environment

How Brands Acquire Cultural Meaning

Adopting self-service technology to do more with less

Reality, realism, measurement, and C-OAR-SE

Models of Franchising for Social Enterprise

Children’s exposure to alcohol marketing within supermarkets

Children’s Real-time Exposure to Alcohol Marketing

Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Design elements in product packaging

The Effects of Free Sample Promotions on Incremental Brand Sales

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