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Marketing
The entrepreneurship marketing environment
Ayantunji Gbadamosi discusses the overall approach to entrepreneurship in the European Union and provides Small and medium-sized enterprises…
How Brands Acquire Cultural Meaning
Susan Fournier discusses the cultural resonance of brands by speaking to branding scholarship in the consumer psychology tradition…
Adopting self-service technology to do more with less
Employees have traditionally played a major role in the customer ‘ s service experience. Yet self-service technology (SST)…
Reality, realism, measurement, and C-OAR-SE
Nick Lee provides a balanced commentary on Rossiter’s paper “How to use C-OAR-SE to design optimal standard measures”.…
Models of Franchising for Social Enterprise
Social franchising has been utilized by social enterprises in a variety of ways, yet franchising as a marketing…
Children’s exposure to alcohol marketing within supermarkets
Exposure to alcohol marketing within alcohol retailers has been associated with higher rates of childhood drinking, brand recognition,…
Children’s Real-time Exposure to Alcohol Marketing
Children’s exposure to alcohol marketing is typically measured using self-report data, television viewing data or street marketing audits,…
Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before…
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and…
Design elements in product packaging
Charles Spence is the Head of the Crossmodal Research Laboratory at the University of Oxford. Here he presents…
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