The misallocation of talent in innovation – “missing Einsteins” – has a first-order impact on growth and welfare. Murat Celik combines surname-level empirical analysis and inventor and census micro-data to suggest people from richer backgrounds are more likely to become inventors, but those from high-education backgrounds become more prolific inventors. Therefore rich can become inventors even if mediocre through excessive credentialing spending. Celik discusses the implications of these findings.