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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
Faculti Editorial
ESSEC Business School

Cedomir Nestorovic discusses the Islamic marketing environment and how companies and marketers can best analyze the environment before approaching these markets. Cedomir Nestorovic, Professor of International Marketing and Geopolitics and Director of the ESSEC & Mannheim Executive MBA Asia-Pacific Publication

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Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment