Social franchising has been utilized by social enterprises in a variety of ways, yet franchising as a marketing channel structure in the social enterprise context is a relatively new area of research. Elizabeth Spencer examines franchising in the nonprofit sector by modeling social franchising according to the first of the four indicators derived from the social enterprise literature—social purpose over profit.
Download Faculti Audio Transcript – Models of Franchising for SE
Photo courtesy of Elizabeth Spencer
Image courtesy of interviewee. March 17, 2020