Performance is the central focus of every organization, and yet for many how this can be achieved is an unanswered question. Mark Jenkins discusses the case of Formula 1 motorsport, where the connection between performance and all elements of the organization is fundamental to success. Mark's teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. Publication