Why do we live at a time when the minutiae of how parents raise their children - how they feed them, talk to them, play with them or discipline them - have become routine sources of public debate and policy making? Why are there now so-called 'parenting experts', and social movements like Attachment Parenting, telling us that 'science says' what parents do is the cause of and solution to social problems? Parenting Culture Studies provides in-depth answers to these features of contemporary social life.