Valuing intrinsic and instrumental preferences for privacy


Next in Business

Tesary Lin discusses two components in a consumer’s privacy preference; the intrinsic component which is a “taste” for privacy, and the instrumental component which comes from the consumer’s anticipated economic loss.

Read the Study

Image courtesy of interviewee. July 15, 2022

Log-in or Sign-up to Faculti
Currently viewing this subject insight as a guest. You have insight(s) remaining for this month. Login to view 8000+ figures on the platform.
Copyright © Faculti Media Limited 2013 - 2024. All rights reserved.
error: