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This study explored how emotions influence consumption goals in sports spectatorship, particularly focusing on locus of control (LOC). It proposed that specific emotions activate consumer goal hierarchies based on internal vs. external LOC. A lab experiment accounted for 17 confounding variables, revealing that spectators with an internal LOC have their consumption goals more strongly activated by emotions. These findings have implications for managing customer emotions and developing effective business strategies for spectatorship LOC.
Faculti is a research, policy and scholarship streaming platform, set up by a former school teacher, that covers 8000 academics annually across 20 subjects, across the world. The aim is to interview academics and policy makers discussing their research or analysis without any journalistic influence or bias. More here
How do you select interviews?
Team of editors across all the main disciplines select publications along a three-pronged approach: 1. Most cited and latest in each subject 2. Internal audience website data 3. Publisher Partners suggestions eg Taylor and Francis, Princeton University Press, they suggest what to cover.
Interview Process
All questions sent in advance by 4-5 days. Interview undertaken on Zoom, Webex or phone. Journalist checks for framing, lighting, sound. Journalist interviews you, asks follow-ups, retakes. Raw footage enters editing cycle.