The success of new incongruent products hinges largely on whether consumers can efficiently make sense of the product. Kyle Murray discusses how marketers can strategically incorporate enablers in product design to help consumers make sense of an extremely incongruent feature. Image courtesy of Kyle Murray.
Image courtesy of interviewee. June 1, 2021
Browse 8000+ figures on the platform by subject or sub-category using our top menu or search bar.
Video Pages
Use Workspace to generate Interactive transcripts, Related Studies, AI Chat, Multi-language translations, Key points and quotes, and more.
For all queries, please contact our switchboard at:
UK/EUR: 0330 043 0655
USA: 18335826650
The switchboard is open from Monday to Friday during working hours (9am to 6pm). We recommend calling us for a more immediate response.
Faculti is a research, policy and scholarship streaming platform, set up by a former school teacher, that covers 8000 academics annually across 20 subjects, across the world. The aim is to interview academics and policy makers discussing their research or analysis without any journalistic influence or bias. More here
Team of editors across all the main disciplines select publications along a three-pronged approach: 1. Most cited and latest in each subject 2. Internal audience website data 3. Publisher Partners suggestions eg Taylor and Francis, Princeton University Press, they suggest what to cover.
All questions sent in advance by 4-5 days. Interview undertaken on Zoom, Webex or phone. Journalist checks for framing, lighting, sound. Journalist interviews you, asks follow-ups, retakes. Raw footage enters editing cycle.
