Gerard Hodgkinson discusses the frontiers of managerial and organizational cognition (MOC), an exciting and diverse interdisciplinary body of work that began with the publication in 1958 of James G. March and Herbert A. Simon’s classic work Organizations. Entering its fourth decade, the field gained significant momentum following the appearance of Anne S. Huff’s (1990) book Mapping Strategic Thought. Gerard P. Hodgkinson is Vice Dean for Research of the Faculty of Humanities and Professor of Strategic Management and Behavioural Science at Alliance Manchester Business School. From September 2016-October 2017 he served as Deputy Head of the Business School.