Imran Rasul discusses the persuasive impacts of non-informative communication on the short-run beliefs and long-run behavior of individuals in the context of the Papal visit to Brazil in October 1991, in which persuasive messages related to fertility were salient in Papal speeches during the visit. Imran Rasul is Professor of Economics at University College London, co-director of the Centre for the Microeconomic Analysis of Public Policy at the Institute for Fiscal Studies.