Marketing

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Pandemic Aftershock

Paul Baines University of Leicester

Consumers’ motivations for adopting a vegan diet

Mahsa Ghaffari University of Portsmouth

Does travel desire influence COVID-19 vaccination intentions?

Yuksel Ekinci University of Portsmouth

Managing Adversity: Brands and COVID-19

Anirban Chakraborty Indian Institute of Management Lucknow

Knowledge creation in complex inter-organizational arrangements

Monash University

Contract Length Determination in the B2B Service Industry

Monash University

Internal market orientation, interdepartmental relationships and market performance

Newcastle University

Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Southern Cross University

Valuing intrinsic and instrumental preferences for privacy

Boston University

COVID vaccine and generation Z – a study of factors influencing adoption

Abu Dhabi University

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Boston University

Advertising and the Marketplace

Lynne Pepall Tufts University

Netnography and a summative content analysis approach to market research

Leeds Beckett University

Arousal enhances herding tendencies when decision making

University of Melbourne

Business relationships in the industrial network literature

University of Melbourne

Who is the winner in an industry of innovation?

University of Toronto

When Two Wrongs Make a Right

University of Alberta

The entrepreneurship marketing environment

University of East London

How Brands Acquire Cultural Meaning

Boston University

Adopting self-service technology to do more with less

University of Brighton

Reality, realism, measurement, and C-OAR-SE

University of Warwick

Models of Franchising for Social Enterprise

James Cook University

Children’s exposure to alcohol marketing within supermarkets

Imperial College London

Children’s Real-time Exposure to Alcohol Marketing

Imperial College London

Islamic Marketing: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

ESSEC Business School

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Goldsmiths University of London

Design elements in product packaging

The Effects of Free Sample Promotions on Incremental Brand Sales

City University of New York
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