Brent Coker discusses how arousal enhances consumer tendencies to be influenced by the majority when decision making, also known as “herding.” Image courtesy of Brent Coker.
Image courtesy of interviewee
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Brent Coker discusses how arousal enhances consumer tendencies to be influenced by the majority when decision making, also known as “herding.” Image courtesy of Brent Coker.
Image courtesy of interviewee