Contract Length Determination in the B2B Service Industry

Embed Cite New for 2023/2024: View Video Transcripts (see button on video bar)

In B2B markets, when firms sign contracts for transactions pertaining to the exchange of services that are delivered over a period of time, one critical decision they make is the length (or duration) of the contract. Shanfei Feng discusses a contract length determination model that considers both economic factors and the dynamic learning.

Read the Study

Image courtesy of interviewee

Log-in or Sign-up to Faculti
Currently viewing this insight as a guest. You have insight(s) remaining for this month.

Leave a Reply

Your email address will not be published.

Copyright © Faculti Media Limited 2013 - 2023. All rights reserved.