Advertising and the Marketplace 55 Business December 23, 2021 Tufts University · You already voted!00 Save Embed Cite New for 2023/2024: View Video Transcripts (see button on video bar) Lynne Pepall discusses the role of advertising in the marketplace and how firms’ advertising strategies are informative, persuasive or add value to the product advertised Read the Book Image courtesy of interviewee advertising Log-in or Sign-up to Faculti Currently viewing this insight as a guest. You have insight(s) remaining for this month. Login Sign-up or Subscribe
