Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. Aeron Davis looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us. Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory(Routledge, 2010).

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