Revisiting Tourism Destination Image: A Holistic Measurement Framework Using Big Data

Understanding and being able to measure, analyze, compare, and contrast the image of a tourism destination, also known as tourism destination image (TDI), is critical in tourism management and destination marketing. Vinh Bui discusses the challenge by proposing a framework for a holistic measure of TDI in four dimensions, including popularity, sentiment, time, and location.

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Image courtesy of interviewee

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