Fashion Merchandising: Principles and Practice


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James Clark provides an overview of the role of the fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. Situated within the broader context of the fashion industry, Clark considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Image courtesy of interviewee. December 6, 2018

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