Using previous case studies by the authors and a current live project, Ashley Hall considers whether the creative industries in a developing country (Ghana, Africa) can be nurtured through design collaboration and an e-commerce model to contribute significant economic growth through increasing international trade. Ashley Hall is Professor of Design Innovation and deputy head of the Innovation Design Engineering programme at the Royal College of Art where he directs the first year of the MA, IDE research, experimental design and the GoGlobal project.

Image courtesy of interviewee