Lynn Stout makes the compelling case that conscience is neither a rare nor quirky phenomenon, but a vital force woven into our daily lives. Drawing from social psychology, behavioral economics, and evolutionary biology, Stout demonstrates how social cues–instructions from authorities, ideas about others’ selfishness and unselfishness, and beliefs about benefits to others–have a powerful role in triggering unselfish behavior. Professor Stout was an internationally recognized expert in the fields of corporate governance, securities regulation, financial derivatives, law and economics, and moral behavior. She was the author of numerous articles and books on these topics and lectures widely. Her most recent book was The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations and the Public (Berrerr Koehler 2012), which was named 2012 Governance Book of the Year.