Economic and business potential of Muslim populations in Europe

Cedomir Nestorovic, Professor of International Marketing and Geopolitics and Director of the ESSEC & Mannheim Executive MBA Asia-Pacific. Cedomir discusses the Muslim population in Europe be viewed from an economic and business point of view with reference to examples such as halal products and Islamic Finance what are the opportunities and challenges of this niche market.

 

Image courtesy of interviewee

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