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Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

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Pervez Ghauri discusses the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP). Image courtesy of interviewee. August 31, 2017

Institution: University of Birmingham

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Pervez Ghauri discusses the international market expansion of multinational corporations (MNCs) to the base of the pyramid (BoP).

Image courtesy of interviewee. August 31, 2017

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