International Business Strategy: Theory and Practice

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? Pervez Ghauri is Professor in International Business and Editor in Chief for International Business Review. He is Fellow of AIB and EIBA and sits on EIBA board.

Image courtesy of interviewee

Leave a Reply

Your email address will not be published.

×
You may have unlimited institutional access to Faculti. Many colleges and universities have institutional memberships. If you are affiliated with a subscribing institution, please access this site through your SSO/EZproxy/IP address. This should permit you with unlimited views. However, you will not be able to view non-subscribed to content.

If you are not affiliated with a subscribing institution, you can register for free as an individual and view thousands of insights in our archive today or subscribe for subject access.

In addition, all guest visitors to the Faculti website can view any insight monthly. You have insight(s) remaining for this month.
Copyright © Faculti Media Limited 2022. All rights reserved.
error:

Add the Faculti Web App to your Mobile or Desktop homescreen

Install
×