International Business Strategy: Theory and Practice

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? Pervez Ghauri is Professor in International Business and Editor in Chief for International Business Review. He is Fellow of AIB and EIBA and sits on EIBA board.

Image courtesy of the interviewee


Report Infringement

Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Article

Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective

Next Article

The Dyslexia Debate

×
As a Guest, you have insight(s) remaining for this month. Create a free account to view 300 more annually.
Related Posts
error:

Add the Faculti Web App to your Mobile or Desktop homescreen

Install
×