Are Investors Willing to Sacrifice Cash for Morality?

Bob Berry examines the amount of financial reward necessary to cause an ethical investor to accept a switch from good ethical performance to poor ethical performance. Bob Berry is the Boots Professor of Accounting and Finance. He joined the University of Nottingham in 1996. Prior to that he worked in industry, and held academic posts at the Universities of East Anglia and Warwick.

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Image courtesy of the interviewee


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