Research news, analysis and insights

Warm Glow or Extra Charge?

Prior research has firmly established that consumers draw benefits from a firm’s engagement in corporate social responsibility (CSR), especially the feeling of a “warm glow.” These benefits positively affect several desirable outcomes, such as willingness to pay and customer loyalty.


Leave a Reply

Your email address will not be published. Required fields are marked *

Previous Article

National indifference and the return of Alsace to France

Next Article

How the future of work can work for the workers

You have free insight(s) remaining for this month.
Related Posts
error: Faculti Content is protected. Please check our Privacy Policy and Terms and Conditions.

Add the Faculti Web App to your Mobile or Desktop homescreen