When does it really pay to be good?

Are corporate social responsibility (CSR) initiatives providing the societal good that they promise? Michael Barnett discusses a set of propositions that highlight constraints on firms’ ability to profit from CSR and outlines a set of managerial challenges on which researchers must focus their attention to truly determine whether and when firms can profit by responding to the needs of society. Michael L. Barnett is Professor of Management & Global Business at Rutgers Business School.

Image courtesy of Michael Barnett

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