False Influencing

Alexandra Roberts discusses why influencer marketing works and whom false influencing harms. Roberts goes on to provide an overview of federal false advertising law under the Lanham Act and applies it to several types of misleading representations influencers might make and later in the interview explores possible reasons why private companies rarely seek to curb competitors’ misleading influencer practices.

Total
4
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

×
As a Guest, you have insight(s) remaining for this month. Create a free account to view 300 more annually.
Related Posts
error: Faculti Content is protected. Please check our Privacy Policy and Terms and Conditions.

Add the Faculti Web App to your Mobile or Desktop homescreen

Install
×