Recombination in the Open-Ended Value Landscape of Digital Innovation

Digital innovation introduces a new open-ended value landscape to anyone seeking to generate or capture new value. To understand this landscape, Ola Henfridsson, University of Warwick, distinguishes between design recombination and use recombination and redirects the attention from products and services toward digital resources. Ola is a Professor and the Head of the Information Systems and Management Group at Warwick Business School, University of Warwick, UK. His research interests relate to the transformative potential of digital technology as it pervades modern business and entrepreneurship.

 

 

Image courtesy of interviewee

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